Saturday, February 14, 2009
Yesterday I met with the University of Wisconsin's RFID WorkGroup. Wonderful presentations from senior people grappling with all the complexities of making an application keep its promises. Alfonso Gutierrez of the university's RFID Lab runs it. Specifics are confidential, but I came away with a sense that a few people are finding ways to squeeze out enough short-term ROI to keep projects alive even in this disastrous economy. I spoke on marketing applications of RFID and where new marketing applications will come from in the future.