Friday, November 7, 2008


Here's what you'll find inside the book:

Chapter 1: Introduction-A Search Engine for Things
Chapter 2: RFID and Relationship Marketing
Chapter 3: Customer Relationship Management with RFID
Chapter 4: CRM 2.0 is Customer Experience Management
Chapter 5: Personal Identification and Privacy
Chapter 6: Asset Tracking Creates New Business Media
Chapter 7: RFID and the Retail Experience
Chapter 8: RFID and the Greening of the Customer Experience
Chapter 9: RFID Authentication and Product Safety
Chapter 10: Admission, Permission, and Tickets
Chapter 11: RFID in Payment Systems
Chapter 12: RFID and Patient Relationship Management
Appendix: How RFID Works

Pictured here are RFID library pedestals in the UK. I hope my book makes it into that library. Since they can make sure it won't be stolen, more people will get to read it.

The title is finalized. The cover design is complete. The footnotes have all been double-checked. The last of the blurbs for the book jacket arrived at the publisher today. Can the book possibly be finished?

I guess it must be so, they're taking pre-orders at

After a full year of writing, I've begun teaching again. But it looks as if more writing is in store for me. I'm considering an offer to write a monthly column on RFID and the Customer Experience.