This blog explores the uses of RFID technology in ways that affect the consumer. Topics include security, medicine, food, transportation and consumer products.
Friday, January 16, 2009
From the first page of the book, "What would you do if you knew where everything is? Suppose that, as suddenly as Spiderman, you get this superpower: you can know exacly where things are. Whatever things you're interested in. Millions of things."
Mickey is an author and speaker on marketing and on the uses of RFID technology. He teaches marketing and customer relationship management at the graduate level
at Roosevelt University in Chicago. His career as Executive Creative Director in consumer and business marketing spanned 20 years.