This blog explores the uses of RFID technology in ways that affect the consumer. Topics include security, medicine, food, transportation and consumer products.
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Friday, January 16, 2009
RFIDiscourse
Today I'm writing my speech for the University of Wisconsin on February 13, '09. Its working title is"Marketing Applications of RFID."
Mickey is an author and speaker on marketing and on the uses of RFID technology. He teaches marketing and customer relationship management at the graduate level
at Roosevelt University in Chicago. His career as Executive Creative Director in consumer and business marketing spanned 20 years.
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